Febi Grasinaz - Branding & Digital Marketing

SELF-SUMMARY

Febi Krima Grasinaz

Armed with a Film & Television background from ISI Yogyakarta, I combine a keen sense of visual storytelling with data analytics to build impactful brands and marketing strategies. For over 4 years, I have focused on branding and digital marketing—ranging from building the brand identity of Eiko Visual and launching its sub-brand, Nerimo Studio, to designing structured paid acquisition and lead generation strategies. My approach bridges the gap between brand identity, creative assets, and real conversions to help businesses grow consistently.

EXPERIENCE

Nov 2022 – Present

Meta Ads & Lead Generation Specialist

Eiko Visual

2025 - Present

Brand & Community

Sakoo App (Early-Stage Product)

2022

Meta Ads Specialist

Garasi Shop

Apr – Sep 2022

Digital Marketing

Esthoria Jewelry

Jul 2020 - Jan 2021

Content Creator

Pajera Group

Mar 2019 - Des 2019

Creative Production

PT. Rajawali Citra Televisi Indonesia (RCTI)

EDUCATION

Sep 2013 - Mar 2019

S1 Film & Televisi

Institut Seni Indonesia Yogyakarta (ISI Yogyakarta)

Relevant Courses:

Visual Storytelling, Creative Concept Development, Video Production, Scriptwriting, Media Communication, Post-Production Workflow

Core Skills & Tools:

Paid Acquisition & Strategy: — Meta Ads Manager · Lead Generation Funnel, · Drive-to-Store / Local Targeting · High-Ticket Consultative Sales · Go-To-Market (GTM Strategy) · Target Audience Research & Profiling.

Performance & Analytics: — Marketing Cost Ratio (MCR) · ROAS Tracking · CPC Optimization · Conversion Rate Optimization (CRO) · Lead Qualification.

Brand Strategy & Content: — Brand Positioning · Copywriting · Landing Page Creation · Content Performance Analysis · Community Building.

Tools — Meta Ads Manager · Figma · Adobe Premiere · Canva · Notion · Trello · Birdsend · WordPress · Swipepages · Adobe Photoshop · Google Analytics (GA4) · Google Search Console (GSC). etc

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