Garasi Shop was born from a simple question: can a precise Facebook Ads strategy sell any product, from cosmetics to gardening tools, without a physical store or marketplace? The answer lies in the numbers. Two completely different product categories, managed under the same ad framework, proved that a deep understanding of the audience matters far more than the product category itself.
Garasi Shop is an online shop I founded in 2021, built purely on landing pages and Facebook Ads. I handled the entire end-to-end operation independently—from product research, ad copywriting, Meta Ads management, to order fulfillment. Two successful products were marketed: BB Cream and Anti-Slip Folding Saws (gardening & outdoor tools). It generated over 376 orders with a combined estimated revenue of IDR 57.295.000 from two distinct audience segments, all managed under a consistent strategy.
BB Cream was my first product marketed through Garasi Shop, available in 3 shade variants: Fair, Medium/Yellowish, and Tan. Sourced from a marketplace, I retailed it at IDR 99.000 for 1 unit and IDR 169.000 for a bundle of 2 units.
All sales were driven through landing pages with self-written copywriting, entirely independent of marketplaces. The Facebook Ads campaign I ran generated 95 orders nationwide, with Shade 2 (Yellowish) as the most popular variant, accounting for 45% of total sales.
This campaign served as the foundational milestone for my understanding of online consumer behavior and independent paid ad optimization.
The folding saw product was run through two consecutive Meta Ads campaigns. The first campaign generated 50 purchases with a total spend of IDR 954.335, serving as a research and initial audience testing phase to find the most responsive segment.
Using data from the first campaign, I optimized targeting and ad creatives before moving on to the second campaign. The results were significant: 231 purchases from an ad spend of IDR 4.234.987, with CPC dropping by nearly 49% from IDR 641 to IDR 326 per click, and reach surging from 53.997 to 346.753 people.
Out of 281 total orders, 141 buyers chose 1 unit (IDR 139.000) and 140 buyers chose a 2-unit bundle (IDR 199.000), showing an effective upsell strategy. The total estimated revenue reached IDR 47.459.000 from an ad spend of approximately IDR 5,19 million, yielding an impressive ~9.1x ROAS, managed entirely independently.
